調查日期
Date of Survey 樣本人數
Total Sample 次樣本人數
Sub Sample 回應率
Response rate 非常滿意
Very Satisfied 幾滿意
Quite Satisfied 滿意
Satisfied 一半半
Half half 幾不滿
Quite Dissatisfied 非常不滿
Very Dissatisfied 不滿
Dissatisfied 不肯定
Not sure 總數
Total 平均量值*
Mean value* 基數
Base 樣本平均標準誤差
Standard Error of Mean 淨值
Net value
22-23/12/1992 606 606 65.9% 4.6% 44.2% 48.8% 19.8% 24.3% 2.5% 26.7% 4.6% 100.0% 3.0 578 0.1 22.1%
21-28/12/1994 529 529 53.0% 1.3% 51.8% 53.1% 14.4% 24.5% 3.6% 28.1% 4.4% 100.0% 3.0 506 0.1 25.0%
9/12/1996 563 563 50.3% 3.2% 50.6% 53.9% 17.8% 21.2% 2.0% 23.2% 5.2% 100.0% 3.0 534 0.1 30.7%
18-19/12/1997 547 547 46.3% 0.9% 39.7% 40.7% 27.3% 27.3% 3.1% 30.4% 1.6% 100.0% 3.1 537 0.1 10.3%
15/12/1998 512 512 47.0% 0.4% 12.9% 13.3% 22.9% 48.0% 14.3% 62.2% 1.6% 100.0% 2.4 503 0.1 -48.9%
20/12/1999 548 548 55.8% 1.1% 23.0% 24.1% 25.9% 35.0% 7.0% 42.0% 8.0% 100.0% 2.7 502 0.1 -17.8%
4-12/12/2000 1040 1040 52.7% 0.8% 27.8% 28.6% 31.3% 31.6% 2.7% 34.3% 5.8% 100.0% 2.9 966 0.1 -5.7%
7-9/12/2001 1052 1052 60.0% 0.3% 15.8% 16.1% 18.1% 49.9% 7.7% 57.6% 8.2% 100.0% 2.5 951 0.1 -41.5%
13-18/12/2002 1026 1026 67.6% 0.8% 13.2% 14.0% 19.2% 45.9% 16.4% 62.3% 4.6% 100.0% 2.3 967 0.1 -48.3%
20-23/12/2003 1022 1022 66.0% 2.9% 22.5% 25.3% 25.9% 32.6% 13.4% 46.0% 2.7% 100.0% 2.7 985 0.1 -20.7%
18-23/12/2004 1020 1020 67.4% 3.7% 34.2% 37.8% 29.5% 21.4% 7.9% 29.3% 3.3% 100.0% 3.0 981 0.1 8.5%
15-19/12/2005 1016 1016 63.8% 6.6% 53.3% 59.9% 25.5% 9.7% 2.7% 12.3% 2.2% 100.0% 3.5 988 0.1 47.6%
18-20/12/2006 1016 1016 64.1% 4.0% 53.0% 57.1% 32.0% 7.2% 2.1% 9.3% 1.6% 100.0% 3.5 995 0.1 47.8%
19-24/12/2007 1019 1019 66.2% 3.9% 59.7% 63.7% 24.6% 7.8% 1.9% 9.7% 2.0% 100.0% 3.6 994 0.1 54.0%
16-18/12/2008 1005 1005 71.7% 1.7% 26.9% 28.6% 30.1% 30.2% 7.4% 37.7% 3.7% 100.0% 2.8 956 0.1 -9.1%
14-17/12/2009 1000 1000 70.5% 2.6% 39.7% 42.3% 31.0% 20.2% 3.8% 24.0% 2.7% 100.0% 3.2 967 0.1 18.4%
17-22/12/2010 1017 1017 66.4% 2.6% 41.2% 43.7% 30.2% 18.2% 4.9% 23.0% 3.1% 100.0% 3.2 982 0.1 20.7%
12-20/12/2011 1007 1007 69.3% 2.0% 31.0% 33.0% 29.3% 24.8% 10.1% 34.8% 2.9% 100.0% 2.9 972 0.1 -1.9%
14-17/12/2012 1019 1019 67.5% 3.8% 20.7% 24.6% 26.8% 28.4% 17.6% 46.0% 2.6% 100.0% 2.6 985 0.1 -21.4%
16-19/12/2013 1018 1018 68.6% 1.2% 26.1% 27.3% 28.5% 29.2% 12.1% 41.4% 2.9% 100.0% 2.7 976 0.1 -14.1%
17-22/12/2014 1021 1021 68.0% 2.3% 19.6% 21.9% 26.1% 33.8% 16.4% 50.2% 1.8% 100.0% 2.6 999 0.1 -28.3%