調查年份
Year of survey 調查日期
Date of Survey 樣本人數
Total Sample 次樣本人數
Sub-sample 回應率
Response rate 非常滿意
Very satisfied 幾滿意
Quite satisfied 滿意
Satisfied 一半半
Half-half 幾不滿意
Not quite satisfied 非常不滿意
Very dissatisfied 不滿意
Dissatisfied 唔知／難講
DK/HS 合計
Total 平均量值*
Mean value* 基數
Base 樣本平均標準誤差
Standard Error of Mean 淨值
Net Value
1999 17-18/12/1999 575 575 60.0% 2.6% 37.3% 39.9% 25.3% 12.7% 3.1% 15.9% 19.0% 100.0% 3.3 465 0.1 24.0%
2000 28-30/12/2000 551 551 58.2% 2.5% 33.3% 35.8% 28.9% 11.5% 4.0% 15.5% 19.8% 100.0% 3.2 441 0.1 20.4%
2001 18-29/12/2001 547 547 64.8% 3.5% 34.9% 38.4% 35.3% 7.5% 1.5% 9.0% 17.4% 100.0% 3.4 452 0.1 29.4%
2002 18-31/12/2002 547 547 59.5% 3.1% 33.1% 36.2% 32.4% 9.5% 0.9% 10.4% 21.0% 100.0% 3.4 432 0.1 25.8%
2003 26-30/12/2003 574 574 90.8% -- -- -- -- -- -- -- -- -- -- -- -- --
2004 28-30/12/2004 628 628 66.5% -- -- -- -- -- -- -- -- -- -- -- -- --
2005 26-28/12/2005 534 534 76.5% -- -- -- -- -- -- -- -- -- -- -- -- --
2006 28/12/2006-4/1/2007 502 502 71.8% 3.0% 30.0% 33.0% 36.4% 16.6% 4.6% 21.2% 9.4% 100.0% 3.1 453 0.1 11.8%
2007 21-31/12/2007 519 519 72.3% 2.7% 26.8% 29.5% 33.5% 20.0% 5.8% 25.8% 11.2% 100.0% 3.0 461 0.1 3.7%
2008 29-30/12/2008 509 509 76.3% 3.0% 30.2% 33.2% 33.8% 18.4% 4.2% 22.5% 10.5% 100.0% 3.1 453 0.1 10.7%
2009 29-30/12/2009 506 506 77.6% 3.4% 34.2% 37.6% 26.4% 17.9% 7.4% 25.2% 10.7% 100.0% 3.1 449 0.1 12.3%
2010 24-26/1/2011 508 508 72.7% 1.6% 28.6% 30.2% 32.9% 22.3% 9.3% 31.6% 5.3% 100.0% 2.9 480 0.1 -1.4%
2011 17/11-9/12/2011 1022 585 71.7% -- -- -- -- -- -- -- -- -- -- -- -- --
2012 23-28/12/2012 519 519 70.6% 3.5% 29.9% 33.4% 32.6% 18.0% 5.4% 23.4% 10.6% 100.0% 3.1 463 0.1 10.0%
2013 6-12/12/2013 511 511 69.6% 2.4% 25.8% 28.3% 30.6% 22.6% 8.7% 31.3% 9.8% 100.0% 2.9 458 0.1 -3.0%
2014 1-3/12/2014 502 502 66.5% 3.3% 23.2% 26.5% 30.6% 24.7% 11.2% 35.9% 7.0% 100.0% 2.8 465 0.1 -9.4%
2015 8-9/12/2015 510 510 65.7% 5.3% 26.3% 31.6% 28.3% 18.4% 11.6% 30.0% 10.1% 100.0% 2.9 458 0.1 1.6%