調查年份
Year of survey 調查日期
Date of Survey 樣本人數
Total Sample 次樣本人數
Sub-sample 回應率
Response rate 非常滿意
Very satisfied 幾滿意
Quite satisfied 滿意
Satisfied 一半半
Half-half 幾不滿意
Not quite satisfied 非常不滿意
Very dissatisfied 不滿意
Dissatisfied 唔知／難講
DK/HS 合計
Total 平均量值*
Mean value* 基數
Base 樣本平均標準誤差
Standard Error of Mean 淨值
Net Value
1999 17-18/12/1999 575 575 60.0% 3.0% 37.5% 40.5% 27.5% 20.6% 5.6% 26.2% 5.8% 100.0% 3.1 535 0.1 14.3%
2000 28-30/12/2000 551 551 58.2% 7.4% 56.8% 64.2% 24.5% 6.9% 0.9% 7.8% 3.4% 100.0% 3.7 532 0.1 56.4%
2001 18-29/12/2001 547 547 64.8% 6.4% 48.0% 54.4% 35.5% 6.4% 1.1% 7.5% 2.6% 100.0% 3.5 532 0.1 46.9%
2002 18-31/12/2002 547 547 59.5% 6.9% 56.7% 63.6% 28.2% 3.8% 0.0% 3.8% 4.4% 100.0% 3.7 523 0.1 59.8%
2003 26-30/12/2003 574 574 90.8% 5.4% 67.0% 72.4% 21.3% 4.4% 0.3% 4.7% 1.6% 100.0% 3.7 564 0.1 67.7%
2004 28-30/12/2004 628 628 66.5% 11.6% 64.2% 75.8% 21.0% 1.9% 0.2% 2.1% 1.1% 100.0% 3.9 621 0.1 73.7%
2005 26-28/12/2005 534 534 76.5% 14.1% 53.6% 67.7% 24.8% 2.8% 2.1% 4.9% 2.6% 100.0% 3.8 518 0.1 62.8%
2006 28/12/2006-4/1/2007 502 502 71.8% 6.6% 46.2% 52.8% 37.6% 7.0% 1.8% 8.8% 0.8% 100.0% 3.5 498 0.1 44.0%
2007 21-31/12/2007 519 519 72.3% 2.5% 31.6% 34.1% 42.4% 14.5% 7.3% 21.8% 1.7% 100.0% 3.1 510 0.1 12.3%
2008 29-30/12/2008 509 509 76.3% 4.7% 39.1% 43.8% 37.5% 13.2% 4.7% 17.9% 0.8% 100.0% 3.3 505 0.1 25.9%
2009 29-30/12/2009 506 506 77.6% 6.1% 45.5% 51.6% 32.6% 9.9% 4.3% 14.2% 1.6% 100.0% 3.4 498 0.1 37.4%
2010 24-26/1/2011 508 508 72.7% 2.4% 32.1% 34.4% 42.5% 15.9% 6.7% 22.6% 0.4% 100.0% 3.1 506 0.1 11.8%
2011 17/11-9/12/2011 1022 1022 71.7% 5.3% 44.7% 50.0% 32.4% 11.6% 5.3% 16.9% 0.7% 100.0% 3.3 1015 0.1 33.1%
2012 23-28/12/2012 519 519 70.6% 7.5% 41.0% 48.6% 37.8% 9.3% 4.3% 13.6% 0.0% 100.0% 3.4 519 0.1 34.9%
2013 6-12/12/2013 511 511 69.6% 4.1% 37.0% 41.1% 33.1% 18.2% 7.6% 25.8% 0.0% 100.0% 3.1 511 0.1 15.3%
2014 1-3/12/2014 502 502 66.5% 4.7% 30.8% 35.4% 30.5% 21.2% 12.6% 33.8% 0.3% 100.0% 2.9 501 0.1 1.6%
2015 8-9/12/2015 510 510 65.7% 5.0% 28.9% 33.9% 37.5% 28.9% 28.9% 57.8% 0.7% 100.0% 3.0 507 0.1 -23.9%